Our Story

Forever Books is a general, full-service bookstore located in historic downtown St. Joseph, Michigan.  Chosen as the "Most Romantic City" by the Detroit Free Press, St. Joseph overlooks the lighthouse and the western shores of Lake Michigan.

Opened on April Fool's Day in 1999 as a children's bookstore, Forever Books is now 60% adult books and 40% children's books, housed in 1700-square feet.  Forever Books has garnered distinction for its customer service and knowledgeable staff, winning the Reader's Choice Award as the "Best Place to Buy Books in Southwest Michigan" for the last eleven years.  The store has been featured on an Oprah Winfrey show book club program, and the store has been nominated twice for the Lucille Micheels Pannell Award for Excellence in Children's Bookselling.

Forever Books has also been featured in Lake Magazine and in Midwest Living, which highlighted the store with a full-page photo in its coverage of "Fifteen Essential Winter Experiences Along Lake Michigan".

Owner Robin Allen, recipient of the Entrepreneur of the Year Award from Cornerstone Alliance, leads her staff in the store's motto:  "We sell books the old-fashioned way...we read them!".  Forever Books is "the destination" in southwest Michigan for people who know and love books.

Shop Locally, Here, 24/7!


Yes, that's Robin Allen quoted in the Washington Post! Forever Books shared our summer recommendations with the nation!

Summer reads include local favorites and national hits - Washington Post   May 31, 2016

Our "Where's Waldo?" Hunt contines til July 28th! Party with us Thursday, July28th at 6:00 PM.  Click here for more details...







HARRY POTTER IS BACK ON JULY 31ST! Pre-order your copy today!

Harry Potter Wizarding Party! Saturday, July 30th 10:45-Midnight.

Magic starts at exactly 11:00 to celebrate the midnight release.

Trivia, Wizarding Magician, Transfiguration, Prizes for best costumes!








Local History/Interest Books


Click here for more local history titles...