Our Story

Forever Books is a general, full-service bookstore located in historic downtown St. Joseph, Michigan.  Chosen as the "Most Romantic City" by the Detroit Free Press, St. Joseph overlooks the lighthouse and the western shores of Lake Michigan.

Opened on April Fool's Day in 1999 as a children's bookstore, Forever Books is now 60% adult books and 40% children's books, housed in 1700-square feet.  Forever Books has garnered distinction for its customer service and knowledgeable staff, winning the Reader's Choice Award as the "Best Place to Buy Books in Southwest Michigan" for the last eleven years.  The store has been featured on an Oprah Winfrey show book club program, and the store has been nominated twice for the Lucille Micheels Pannell Award for Excellence in Children's Bookselling.

Forever Books has also been featured in Lake Magazine and in Midwest Living, which highlighted the store with a full-page photo in its coverage of "Fifteen Essential Winter Experiences Along Lake Michigan".

Owner Robin Allen, recipient of the Entrepreneur of the Year Award from Cornerstone Alliance, leads her staff in the store's motto:  "We sell books the old-fashioned way...we read them!".  Forever Books is "the destination" in southwest Michigan for people who know and love books.

Shop Locally, Here, 24/7!

All throughout the year, we want you to know just how much we appreciate your business.

Independent Book Store Day 2015


Celebrate Independent Book Store Day with us on May 9th!

Join Forever Books and independent bookstores across the country for parties, author readings, in-store events, and exclusive day-of merchandise.

Following the runaway success of last year’s California Bookstore Day, bookstores across the nation are now preparing for Independent Bookstore Day, a country-wide celebration of books and independent bookstores on May 9th. From Bend to Brooklyn, book lovers should mark their calendars for this special day of literary parties.

Exclusive signed books and art pieces, contributed by authors demonstrating their support for independent bookstores (See below. These items can only be sold on IBD or after, at the store: no holds, pre-orders, or internet sales on these items.

A free "Authors are My Heroes" t-shirt to the first 16 people who make a $25 purchase or more before tax. Everyone who makes a $10 purchase or more gets a free book (advanced reader's copy)!

Book signing with local Childrens author Cheri L. Hallwood at 2:30 pm. She will be signing her new intermediate novel, Frogwilla: A Treefrog's Story as well as her other beautiful and popular childrens books. There will be origami and frog races too! Stop in that day or contact us to reserve a personalized, autographed copy!


Frogwilla, A Treefrog’s Story is an inspiring tale for children of all ages.  When a late summer storm floods the banks of the Great Pond, a young treefrog named Frogwilla finds herself separated from her mama and papa and her beloved home, Willow’s End.  Alone and scared, she soon finds the courage to venture out into the unknown on a quest to find her parents.  Many obstacles await her!  Along the way, Frogwilla discovers some unlikely friendships in a very hyper dragonfly named Sunshine and a shy turtle named Tucker.  Together, their journey teaches them the true meaning of hope, friendship and courage.




Exclusive Independent Bookstore Day Merchandise (selected items): Dav Pilkey signed Captain Underpants prints, set of literary tea towels, box set of Books about Books, Days Like This: Good Writers on Bad Luck, Bum Deals, & Other Torments.




Top 20 & an Author with Loreen Niewenhuis

Tuesday, May 19th at 7:00 pm

Loreen Niewenhuis, winner of the Great Lakes Great Reads Award, will speak and sign her new book,

A 1,000-Mile Great Lakes Island Adventure: One Woman's Epic Journey Exploring the Diverse Islands of the Five Great Lakes.

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Local History/Interest Books


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Gifts for All Ages

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