Our Story

Forever Books is a general, full-service bookstore located in historic downtown St. Joseph, Michigan.  Chosen as the "Most Romantic City" by the Detroit Free Press, St. Joseph overlooks the lighthouse and the western shores of Lake Michigan.

Opened on April Fool's Day in 1999 as a children's bookstore, Forever Books is now 60% adult books and 40% children's books, housed in 1700-square feet.  Forever Books has garnered distinction for its customer service and knowledgeable staff, winning the Reader's Choice Award as the "Best Place to Buy Books in Southwest Michigan" for the last eleven years.  The store has been featured on an Oprah Winfrey show book club program, and the store has been nominated twice for the Lucille Micheels Pannell Award for Excellence in Children's Bookselling.

Forever Books has also been featured in Lake Magazine and in Midwest Living, which highlighted the store with a full-page photo in its coverage of "Fifteen Essential Winter Experiences Along Lake Michigan".

Owner Robin Allen, recipient of the Entrepreneur of the Year Award from Cornerstone Alliance, leads her staff in the store's motto:  "We sell books the old-fashioned way...we read them!".  Forever Books is "the destination" in southwest Michigan for people who know and love books.

Shop Locally, Here, 24/7!

We're happy to see you again in the store, largely thanks to your ongoing support of donations, book orders, and words of encourangement and love during the shut down❤️! There are some new conditions and store hours in place; please read over before you visit...

 

⭐️Masks must be worn by everyone over the age of three except for Poppy.


⭐️Staff will be wearing face shields.

⭐️ An acrylic counter shield is in place with hand sanitizer on counter. Charge card transactions are contact-free with no need to sign. As always, we take Apple Pay.  

⭐️ We are still offering contact-free pick up in our entryway. Call the store for ordering or order online and choose in-store pick up. Please choose "pay at store" instead of credit card pay if you would like your purchase to go towards your Forever Friends rewards account. You can then pay at pick up or over phone.  

⭐️Regrettably, our chairs have been removed except for one for persons with special needs. The children's play table and chairs have also been removed.
 

⭐️ At this time, our restroom is not open to the public.  

 

⭐️The front of the store is opened up and fixtures have been moved. While the store is more open, allowing for better socially distant traffic flow, our inventory level is normal for this time of year.  We have been stocking new releases all along, so come see what's new. If you don't see it on our shelves, shipments are arriving in 2-5 days, depending on the book. More non-book items are arriving daily.
 

⭐️ For now, our hours are: Monday-Saturday 10-6

  Sunday 11-5

We look forward to seeing you all soon!

 

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